Area Sales Representative Job Open At Pernod Ricard

Pernod Ricard is a worldwide co-leader in the wines and spirits industry. Having its HQ for East Africa in Nairobi Kenya, they would like to engage an innovative and effective Area Sales Representative handling Key Accounts (High Energy Bars), to take ownership for maximizing business volume through successful strategic planning, execution, and evaluation of key sales functions to enhance sustainable growth and profitability for the company.

S/He will partner with key account customers to develop the Pernod Ricard brands and optimize profitability. The role Implements the business plans and promotional activities.

JOB TITLE: Area Sales Representative (Key Accounts)-High Energy Bars,

REPORTS TO: Key Accounts Supervisor,

DEPARTMENT: Commercial Department,

HOURS OF WORK: 8:30 am – 5:30 pm with overtime where necessary,

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Great, below is for the advertised position. Read through to see details.

Key Responsibilities

  • Managing daily calls to customers (on trade outlets) to verify and develop product sales.
  • Ensuring new customers are being developed
  • Managing a sales development budget with customers in the area.
  • Managing the successful implementation and execution of the promotions according to the plan
  • Scheduling weekly business review meetings with the distributors to discuss sales targets, marketing ideas, and tools, problems, etc.
  • Controlling individual Travel and Entertainment budgets within the set limits
  • Develop a strategic business plan for the allocated key accounts.
  • Maximize sales through promotions, effective use of market intelligence, and category management
  • Implement the Pernod Ricard East Africa business plan within the agreed budget parameters
  • Liaising with the Marketing Manager and Sales Manager on a weekly basis
  • Recording daily sales activity on the daily dashboard with a weekly summary for the Sales Manager.
  • Preparing ad hoc reports as requested by the Management regarding sales, displays, promotions, etc.
  • Collating of documentation required for opening of new accounts (liquor licenses, ID, Documents, etc)
  • Liaising with respective Area Managers regularly to identify monthly and quarterly promotional cycles and appraising their success.
  • Identifying key competitor activity and strategies such as new product launches, activations, and promotions in the area for sharing with the Sales Manager.
  • Identifying, developing, and communicating risk management plans for your area.
  • Develop a collaborative relationship with Trade Marketing and Brands team
  • Resolve customer queries and problems effectively
  • Ensure enough stock is available to support promotional plans


  • Qualification: Business Degree.
    Experience: 3-5 years international consumer goods.
  • Experience in the alcohol industry or in an FMCG environment with exposure at the wholesale level
  • IT Skills: Conversant with using Microsoft Excel, PowerPoint, as well as the Sales system
  • Valid Kenyan driving license
  • Some knowledge of international spirits and wines is a plus.
  • A passionate, self-confident individual that is professional and result-driven.
  • Strong integrity and ability to work within a team
  • Trendy, fashionable, and well-groomed
  • Able to work independently within set parameters.
  • Good negotiation and customer relationship management skills
  • Good interpersonal skills both with internal and external relationships
  • Great oral and written communication skills
  • Good at planning and organizing to ensure priority task management

How To Apply

Please only send your CV quoting the job title in the email subject to before 22nd July 2021. Kindly indicate the current/last salary on your CV.
N.B: We do not charge any fee for receiving your CV or for interviewing. Only applicants meeting the strict criteria outlined above will be contacted.

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